From farm to your table or your home, agriculture products go through rigorous processes. We can say the same regarding the stories of how some well-known agricultural trademarks came to be. They boast years of hard work and striving for quality to be among the best brands. Let’s have a look at some of them.
John Deere is a well-known agricultural equipment manufacturer that was founded in 1837 by John Deere, a blacksmith from Grand Detour, Illinois. The company initially focused on producing ploughs that were able to cut through the tough prairie soil of the American Midwest.
John Deere’s first ploughs were made from highly polished steel, which gave them a shiny appearance. This led to the development of the company’s iconic trademark, which features a leaping deer enclosed in a circle. The leaping deer symbol was officially registered as a trademark by the company in 1876, and it has since become one of the most recognisable trademarks in the world.
The company expanded quickly and now it’s a multinational corporation that manufactures a wide range of agricultural equipment, including tractors, combine harvesters, and planting and harvesting equipment. John Deere is also known for producing construction and forestry equipment, diesel engines, drivetrains (axles, transmissions, gearboxes) used in heavy equipment, and lawn care equipment.
John Deere’s trademark is still in use today and it’s known as a symbol of quality, reliability and durability. The company’s products are sold in more than 160 countries worldwide.
The Syngenta trademark is associated with a brand of crop protection products and seeds produced by Syngenta AG, a Swiss multinational agribusiness company. The company was formed in 2000 through a merger of Novartis Agribusiness and Zeneca Agrochemicals.
The name “Syngenta” is derived from the Greek word “syn” meaning “together” and “genta” meaning “born,” which reflects the company’s focus on innovation and collaboration in the agricultural sector.
Syngenta is one of the world’s leading suppliers of crop protection products, including herbicides, fungicides, and insecticides, as well as seed for corn, soybeans, and other crops. The company also has a strong presence in the research and development of new technologies in the field of crop protection and seed production.
The Roundup trademark is associated with a brand of glyphosate-based herbicides manufactured by Monsanto. The product was first developed in the 1970s by Monsanto chemist John E. Franz, who discovered that glyphosate was an effective herbicide. The product was initially introduced under the name “Rodeo,” but the name was later changed to “Roundup” to evoke the image of a product that could effectively “round up” weeds.
Roundup quickly became a popular and widely used herbicide, due in part to its effectiveness and the fact that it was relatively safe for humans and the environment compared to other herbicides. However, in recent years, concerns have been raised about the potential health and environmental risks associated with the use of glyphosate and Roundup. In 2015, the World Health Organization’s International Agency for Research on Cancer classified glyphosate as a “probable human carcinogen.”
Despite the controversy, Roundup remains one of the most widely used herbicides in the world, and the Roundup trademark continues to be closely associated with the brand.
The Cargill trademark is associated with a brand of agricultural commodities and food ingredients produced by Cargill, Incorporated, an American multinational corporation. The company was founded in 1865 by William Wallace Cargill, a Scottish immigrant who started the business with a single grain storage warehouse in Conover, Iowa.
Cargill is one of the oldest, largest and most diversified private companies in the world and it has a long and interesting history, but one of the most notable stories is how it became one of the largest traders of grain and other agricultural commodities. The company began expanding rapidly in the late 19th and early 20th centuries, building new grain storage facilities and acquiring other grain companies.
Cargill also began to diversify its operations, branching out into other areas such as meat processing and food ingredients. Throughout the 20th century, the company continued to grow and expand, becoming one of the largest corporations in the United States and one of the world’s leading suppliers of agricultural commodities and food ingredients.
Today, Cargill is a global corporation with over 155,000 employees in 70 countries and it’s a leading player in almost every sector of the food industry, from producing ingredients to merchandising, processing, and distribution.
The Land O’Lakes trademark is associated with a brand of butter, cheese, and other dairy products produced by Land O’Lakes, Inc., an American cooperative of farmers. The company was founded in 1921 by a group of Minnesota dairy farmers who wanted to create a more efficient way to market their milk and butter. They formed the Minneapolis Cooperative Creamery Company and adopted the name “Land O’Lakes” to evoke the image of the natural beauty and abundance of the Midwest.
In the 1920s and 1930s, Land O’Lakes rapidly expanded its operations, building new creamery plants and acquiring other dairy cooperatives. The company began to diversify its product line, developing new butter products such as “Puritan” brand butter, and introducing new packaging, such as the iconic Land O’Lakes Indian Maiden butter package, which feature a Native American woman in profile, known as “Mia” . This package has become one of the most recognizable and enduring images in American advertising.
During the Great Depression, Land O’Lakes struggled to survive along with other farmers, but the company managed to keep going with the help of government programs, and it continued to expand during the 1940s and 1950s. Today, Land O’Lakes is one of the largest and most successful dairy cooperatives in the United States, with over 3,000 member-owners and a wide range of dairy products.
The Land O’Lakes trademark has become synonymous with quality and reliability, and it continues to be a trusted brand for millions of consumers in the United States and around the world.