Trademarks Held by Famous Sportspeople

When it comes to sports, fame isn’t just about winning games—it’s also about building a brand. Many athletes have taken steps to protect their names, catchphrases, and logos through trademarks, ensuring they can capitalise on their success even after their playing days are over. Let’s take a look at some of the most interesting trademarks held by famous sportspeople:

Michael Jordan – More Than Just a Basketball Legend

Michael Jordan’s name and brand are iconic in the world of sports and business. While his on-court achievements with the Chicago Bulls — including six NBA championships and five MVP awards — cemented his status as one of the greatest basketball players of all time, it is his Jordan Brand that has helped solidify his legacy beyond basketball. The Jumpman logo, which is a silhouette of Jordan performing a dunk, has become one of the most recognisable symbols in sports marketing. This logo is the cornerstone of the Jordan Brand, a subsidiary of Nike, which has contributed billions of dollars to both Jordan’s fortune and Nike’s bottom line.

Jordan’s brand is protected by multiple trademarks, including his name, the Jumpman logo, and other branding elements associated with his various business ventures, from clothing and footwear to other lifestyle products. The Air Jordan sneaker line, which debuted in 1985, has become a cultural phenomenon, transcending basketball to become a staple of streetwear and fashion worldwide. The continued success of the Air Jordan brand, with new releases every year, ensures that Jordan remains a prominent figure in the global fashion industry.

Beyond footwear, Jordan has leveraged his brand to create a diverse portfolio of partnerships and endorsements, including deals with companies like Gatorade, Hanes, and Coca-Cola. The Jordan Brand also extends into apparel and sports equipment, with high-end collaborations often releasing limited-edition products that generate massive demand. By trademarking his name and logo, Jordan has ensured that his brand is protected and remains a powerful entity in the market. His business empire continues to grow, with the Jordan Brand generating over $3 billion in annual revenue, solidifying his position as not only a basketball legend but also a business mogul.

David Beckham – A Global Icon Beyond Football

David Beckham is not just a football icon; he has successfully used his personal brand to build a multi-million-dollar empire. Known for his impeccable fashion sense and charitable work, Beckham has trademarked his name and several variations of it, including the “David Beckham” mark and the “Beckham Brand.” His global appeal, both on and off the football field, has allowed him to secure lucrative deals and establish himself as one of the most marketable athletes in the world.

Beckham’s business ventures span multiple industries, and his trademarks have played a crucial role in protecting his image and ensuring that his brand remains strong. Through his “Beckham Brand,” he has created a range of products, from fragrances and clothing to home goods. His partnership with Adidas, which includes the “DB” line of footwear and apparel, remains one of the most successful and enduring sports endorsements. Beckham’s clothing line, which includes collaborations with brands like H&M, has also contributed significantly to his wealth, offering everything from casual wear to high-end fashion.

Beckham has also made a name for himself in the business of football ownership, notably as part of the ownership group of Inter Miami CF, a Major League Soccer (MLS) team. The trademarked name “Inter Miami” is part of his broader vision to grow football in the United States and expand his brand into new markets. His branding efforts have allowed him to build a recognisable image of success and style that extends well beyond his days as a player.

Additionally, Beckham’s influence is evident in the endorsement deals that continue to bring in substantial income. His “David Beckham” fragrance line, in collaboration with Coty, has generated hundreds of millions in sales. By trademarking his name and various product lines, Beckham has ensured that he can continue to leverage his image for years to come. His ability to seamlessly transition from a football star to a global brand ambassador and businessman is a testament to the power of strategic trademarking and brand management.

Tiger Woods – Expanding a Legacy Beyond the Green

Tiger Woods is synonymous with golf, but his brand extends far beyond the sport. Woods has trademarked his name, his iconic logo, and even his “Tiger Woods Foundation”, which supports youth development and education. His influence spans various industries, from clothing lines and golf equipment to luxury golf courses. One of the most significant trademarks under his brand is his involvement in the video game series “Tiger Woods PGA Tour,” which cemented his presence in digital entertainment. By trademarking his name and related assets, Woods has built a brand that goes beyond golf, ensuring continued revenue streams and a lasting legacy in multiple markets.

Usain Bolt – Trademarking Speed and Success

As the world’s fastest man, Usain Bolt has carefully built a global brand that goes beyond his sprinting achievements. Bolt has trademarked his name and famous catchphrases like “Bolt to the World”, alongside his signature lightning bolt pose, a symbol of his speed and charisma. These trademarks have played a key role in his lucrative endorsement deals and merchandise sales. Bolt’s brand is not just about athletics; it’s a cultural movement that has resonated worldwide. His trademarks ensure that his image is protected, allowing him to generate income from everything from clothing lines to promotional appearances, keeping his influence alive long after his retirement.

LeBron James – “King James” in Every Corner of Business

LeBron James, known as “King James”, has taken his brand to new heights by trademarking his name, along with “The LeBron James Family Foundation”, which supports educational initiatives. His influence also extends into home décor with his “Home Court by LeBron James” line of basketball-themed furniture. LeBron has strategically used trademarks to branch out into various business ventures, from entertainment to philanthropy. His name, image, and associated brands are powerful assets that generate income and continue to strengthen his impact both on and off the basketball court.

Lionel Messi – A Global Brand Beyond Football

Lionel Messi is not only one of the greatest footballers of all time but also a global brand powerhouse. He has trademarked his name and iconic phrases like “Messi10”, a reference to his legendary number at FC Barcelona. Messi’s brand extends well beyond the football field, with endorsements from major companies like Adidas, Pepsi, and Gatorade, among others. His trademarked name is a powerful asset, fueling his business ventures in clothing, merchandise, and even charitable initiatives. Messi’s brand has become synonymous with excellence in football, and his trademarks ensure his legacy remains influential both within and outside the sports world.

Cristiano Ronaldo – CR7 and the Lucrative Brand Empire

Cristiano Ronaldo has built one of the most successful and lucrative sports brands in history, trademarking his name and his famous moniker, “CR7”, which represents his athleticism, style, and lifestyle. His brand is a multi-billion-dollar enterprise, with endorsements from top companies like Nike, Herbalife, and Clear. Ronaldo’s trademarks cover a wide range of ventures, including fashion lines, fragrances, and hotels, further expanding his reach in the global market. The CR7 brand symbolises more than just football. It’s a representation of hard work, success, and a luxury lifestyle, ensuring that his influence continues to grow across various industries.

These trademarks not only protect the athletes’ names and brands but also provide them with a steady stream of income through endorsements, merchandise, and other ventures. It’s a smart move that ensures their legacy continues long after they’ve hung up their jerseys.